To make an animated video is not an easy ride. A single video passes through several stages challenging different expertise and consumes time if lack proper planning. The strategy to create an engaging animated video covers specific areas that I will be discussing on my blog. But before heading towards it let me emphasize the need to create a plan before starting your video.

Animated video is like preparing a delicious meal; you need to have a recipe, procedure, and you follow directions taking note of precautionary measures and above all you focus on the desires of your guest who were about to get served. Similarly, there are some elements over which the animation strategy depends.

Below I have put a list on some time-saving tips for creating engaging and result-driven animated video. Take a peek!

Script

Script the fundamental part of a video should address the 5Ws questions. It should give the core values of the brand, build trust among the organization and its target audience, should spread awareness of the product along with addressing the importance of the brand too.

Keep it straight

An animated video should be designed in a way that it put forward the main agenda precisely and straightforwardly without steering boredom. It should be short and informative. The sales pitches, information, and layout should be engaging and exciting. Ad corporate colors, bright colors or interesting themes in it.

Know your Audience

Narrow down your audience and target your video to them incorporating their likeness, needs, and desires. Study their connecting behavior with other competitors and address those motivating elements in your script.

Add CTA

Pepper up your video with some interactive CTA. Add cool and classy phrase, questions and statements or tell procedure for signing up. It could be beneficial for the firm and results in generating better outcomes.

Create the Storyboard

The last step to take before going for animation tools to turn the script into a storyboard. Create pictures, design a rough layout, and add animations, keywords along with other meaningful objects to make it more compelling.

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